Our story

Built from inside
the industry

ServiceWindow started in the Facebook groups — watching the same problems play out every week. Not as an outsider. As someone in it.

83
Trucks on platform
21
Cities covered
240+
Requests posted
$0
Commission. Ever.
How it started

The Facebook groups
showed us exactly what
was missing.

The SWFL food truck community is active, tight-knit, and vocal. Groups like SWFL Food Truck Depot and SWFL Food Truck Owners have thousands of operators, organizers, and venue owners all trying to connect — through a comment thread.

The signal-to-noise ratio was brutal. An organizer would post an event with no date, no budget, no location — just a name. Forty trucks would reply "interested!" with zero actionable information. Nothing would get booked. The organizer would disappear. The trucks wasted their time.

Meanwhile, scammers figured out the pattern. They started monitoring the groups, copying legitimate event posts, and collecting vendor fees via Google Forms. Trucks that paid $550 for a spot at an event found out six months later the event had been "reorganized" — no refund.

"Giving a name but no info is useless. We need date, time, location, and guest count or we can't help you."
Melissa Mathis — SWFL Food Truck Depot, Group Admin

The admins were enforcing rules as fast as they could. But a Facebook group has no structure beneath the posts — no verification, no structured intake, no escrow, no accountability. It's not a marketplace. It was never designed to be one.

ServiceWindow is the structure the SWFL food truck community has been operating without. Verified identities on both sides. Structured intake so every request has the information operators actually need. Payments inside the platform so vendor fees never go to a stranger's PayPal. And a full-width dashboard built for every user type — not just trucks.

The problem we're solving

Two active scams are targeting
SWFL operators right now.

These aren't hypothetical risks. They're documented, named operations that have already cost operators real money.

🚨 Scam #1 — Event Post Scraping
Scrapers monitor Facebook groups, copy legitimate event posts, create fake Google Forms, and collect upfront vendor fees from trucks. The "organizer" disappears after payment.
Documented: Truck paid $550 vendor fee in September. Event terms changed 6 months later with no notice. Organizer refused to issue a refund.
🚨 Scam #2 — Piggyback Hijacking
Scammers watch trucks respond to real posts, then DM those trucks pretending to be the organizer — requesting $100–$200 "vendor fees" before the truck can confirm they're talking to the right person.
Documented: Barb McGowan replied to a real Pelican Lakes poker run post. Got an email requesting $100 fee. Community confirmed the email sender was not the organizer.
🛡️
ServiceWindow eliminates both — by design
All transactions happen inside the platform between verified users. Vendor fees go through the platform — not a stranger's PayPal or Google Form. Verified identity on both sides means scammers can't create accounts. Every request includes structured, mandatory fields — no more vague one-liners that waste operators' time.
What we stand for

Four principles we won't compromise on.

🚫
No commissions. Ever.
We charge a flat monthly subscription and keep our hands out of your revenue. Every dollar from every booking is yours. Commission models create the wrong incentives — we'll never go there.
✅
Verification on both sides.
Trucks, organizers, venues, and providers are verified before they can transact. No anonymous requests. No untraceable payments. Identity accountability is the foundation everything else is built on.
🌊
Built for Southwest Florida.
We're not a national platform trying to expand into SWFL. We're a SWFL platform. 21 cities across Lee, Collier, Sarasota, Charlotte, and Hendry counties are the entire focus at launch. After SWFL, we repeat the model in other high food-truck-density regions. Depth before breadth.
🆓
Free for the demand side.
Event organizers, venues, job seekers, and property owners are always free. Charging them would reduce the opportunities on the platform — the exact opposite of what trucks need. The people who create demand should never face a paywall.
From the community

Real voices that built this.

These quotes came from the Facebook groups. They're the reason ServiceWindow exists.

★★★★★
"Giving a name but no info is useless. We need date, time, location, and guest count or we can't help you."
M
Melissa Mathis
SWFL Food Truck Depot · Group Admin
★★★★★
"I overbooked and don't feel like working 11am to 1am. Easy $1,000 shift at Gulf Coast Hospital — anyone want to pick it up?"
B
Blades of Glory Culinary
SWFL Food Truck Owners Group
★★★★★
"Paid a $550 vendor fee in September. Zero communication for 6 months. Then told the event was cut to one day. No refund."
L
Lil' Stack Shack
SWFL Food Truck Depot · Top Contributor
★★★★★
"Can someone post the actual requirements? Every week it's the same vague post and we waste time chasing contacts who don't respond."
T
Taste of Naples
SWFL Food Truck Owners Group
Our mission

Give every food truck operator in Southwest Florida the infrastructure to run their business — not just their truck.

Running a food truck is hard enough. Finding the next booking shouldn't be — not when there's a verifiable, structured marketplace connecting the people who need trucks with the trucks that need bookings.

ServiceWindow is the operating system for the SWFL food truck ecosystem. Not just a job board. Not just an event calendar. The full stack: requests, shifts, venues, parking, services, jobs — one login, one dashboard, one flat fee.

We exist because the Facebook group model has a ceiling. ServiceWindow doesn't.

🔒 Join as Founding Member
Get in touch

We're local. Talk to us.

✉️
General Inquiries
Questions about the platform, partnerships, or how ServiceWindow works.
[email protected]
🔧
Support
Account issues, billing questions, or anything technical — we respond same day.
[email protected]
🤝
Partnerships
Venue chains, fleet operators, industry associations — let's talk.
[email protected]
📍
Service Area
Serving 21 cities across Lee, Collier, Sarasota, Charlotte, and Hendry counties in Southwest Florida.
Southwest Florida